Lego Smart Play revealed, taking the brick to a whole new level

Lego Smart Play revealed, taking the brick to a whole new level

Lego began teasing something a few days ago and now the reveal is here, say hej to Lego Smart Play, a new brick that can create sounds and track motion, giving you even more ways to play. The best part, you can use new minifigures and tags, to expand the play even more.

As you might have guessed by the lights in the image above, the new Lego Smart Brick is packed with technologies that bring play to life including sensors, accelerometers, light sensing and a sound sensor as well as a miniature speaker driven by an onboard synthesiser, and much more, in addition to easy wireless charging. What is crazier, the whole system is controlled by a custom built chip that is the size of a single Lego stud.

For over 90 years, the Lego Group has sparked imagination and creativity in children around the globe. As the world evolves, so do we— innovating to meet the play needs of each new generation. Lego Smart Play™ is the next exciting chapter in our Lego System in Play and something we are super excited about being able to bring to the world at this scale
— Julia Goldin, Chief Product & Marketing Officer of the LEGO Group.

Lego Smart Tags and Lego Smart Minifigures are paired with the Lego Smart Brick to power the system and allow builders’ creations to become interactive, responding to actions with appropriate sounds and behaviours, allowing for a truly responsive play experience. All elements are compatible with the existing Lego System-in-Play.

You can’t play with the new brick without new sets and on March 1st, when the Lego Smart Play system is released, three brand new Lego Star Wars sets will launch with it. These new sets offer up new ways of playing in a galaxy far, far away. The three ‘All-In-One' Lego Star Wars sets will come with a Lego Smart Brick with charger and at least one Lego Smart Minifigure and Lego Smart tag.

Our teams work hand-in-hand with best-in-class licensees to bring technology and innovation to products that continue our storytelling in new and unexpected ways. This milestone in our long-time collaboration with the LEGO Group adds a new dimension to this legacy, continuing to help fans express their creativity and imagination by extending the Star Wars story through play.
— Paul Gitter, Executive Vice President of Global Brand Commercialisation at Disney Consumer Products

Pre-orders for the first three Lego Smart Play sets will go live on January 9, with the sets being made available on March 1st.

LEGO® Star Wars™ SMART Play™: Darth Vader’s TIE Fighter

  • Age: 8+

  • Price: $99.99

  • Pieces: 473

  • Product No.: 75421

  • Dimensions: Measures over 10cm high, 11cm wide and 15cm deep

  • Includes

    • 1x LEGO SMART Brick

    • 1x LEGO SMART MINIFIGURE featuring Darth Vader

    • 1x SMART TAG featuring the TIE Fighter

LEGO® Star Wars™ SMART Play™: Luke’s Red Five X-wing™ building set

  • Age: 6+

  • Price: $149.99

  • Pieces: 584

  • Product No.: 75423

  • Dimensions: Measures over 6cm high, 22cm long and 19cm wide

  • Includes

    • 1x LEGO SMART Brick

    • 2x LEGO SMART MINIFIGURE featuring Luke Skywalker and Princess Leia

    • 5x SMART TAG featuring the X-wing, Imperial turret, transporter, command center and R2-D2 accessories

LEGO® Star Wars™ SMART Play™: Throne Room Duel & A-wing™ building set

  • Age: 9+

  • Price: $249.99

  • Pieces: 473

  • Product No.: 75427

  • Dimensions: Measures over 14cm high, 29cm long and 49cm wide

  • Includes

    • 2x LEGO SMART Brick

    • 3x LEGO SMART MINIFIGURE featuring Luke Skywalker, Emperor Palpatine, Darth Vader

    • 5x SMART TAG featuring an A-wing, throne, Death Star turret and Lightsaber™ duels (2x tags)