June 03, 2016

Superstar Paul George Graces Cover Of NBA 2K17

2K has announced that they have found this years cover athlete for NBA 2K17 in the form of Indiana Pacers small forward, Paul George.

"I have been playing NBA 2K as long as I can remember, and to be honoured as cover athlete of NBA 2K17 is a blessing and vote of confidence that my hard work on and off the court has paid off,” said Paul George, who also led his team to a 2015-2016 NBA playoff berth. “I’m excited to partner with 2K and hope to help take the franchise to the next level".

While this is his first time on the cover of the main series, George has been linked to the series in the past, being the cover of the 2016 MyNBA companion app for NBA 2K16 and working with the team on the NBA 2K16 Road to the Finals event.

“Each year the NBA 2K franchise continues to grow, but our focus has always been about creating an experience that resonates with our most passionate fans,” said Alfie Brody, vice president of marketing for NBA 2K. “Paul is a natural fit for the cover and a true embodiment of what we represent and bring to the table for gamers and basketball fans alike.”
To celebrate, 2K today also revealed the Early Tip-Off date for NBA 2K17. Beginning today, fans can pre-order NBA 2K17 at participating retail and online vendors, to receive their copy beginning on Friday, September 16, along with in-game digital content, including:
  • 5,000 Virtual Currency;
  • MyTEAM Bundle (includes 3 packs with guaranteed Paul George Free Agent card);
  • And, more to be revealed at a future date.
The game is set to release later this year for Xbox One, PlayStation 4, Xbox 360 and PlayStation 3, with a PC release to come a little while after the consoles.

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