June 16, 2016

Alienware Is Keeping Things Fresh At E3

E3 is not just about video games, it is also about the platforms you play them on and this year Alienware is celebrating 20 years of doing just that. So they were at E3 to announce four products, refreshed to deliver some of the best gaming experiences.
“With the new standard of 4k gaming and the well-deserved excitement of VR, we want everyone to know we have solutions designed for them, whether it’s the largest selection of VR-capable systems or 12k gaming solutions,” said Frank Azor, General Manager of Alienware and XPS. “Energized by our partnerships and inspired by our community, the same vision that launched this company two decades ago is still driving us to deliver for gamers and VR enthusiasts, no matter how their needs evolve.”

The Alienware Alpha has seen a lot of success with its compact size, but Alienware have not rested on their laurels. The refresh to the tiny powerhouse now comes packed with a Nvidia GeForce GTX 960 GPU with 4GB of GDDR5 memory for over 60% higher GPU performance than the previous generation.

If you are not a fan of Nvidia, then you can go with a new AMD Radeon graphics option, the new Alpha boasts better frame rates at higher resolutions and higher settings. For future proofing and to push performance to VR and 4k gaming levels, the new Alpha is now compatible with the Alienware Graphics Amplifier.

The big grand daddy Alienware machine, the Area 51 desktop is also getting a refresh, powering up more with the new Intel core i7 cpu's, Broadwell-e if you're curious. On top of that, the unit will now come packed in with the very latest from Nvidia, the Pascal chips for GeForce. According to Intel, the Core i7 delivers up to 35% faster multi-threaded performance and combined with the new GeForce GTX graphics there is a new standard for multi-tasking and VR.3 The iconic triad design exemplifies Alienware engineering prowess with support for up to three full-length double-wide graphics cards, easily removable side-panels, convenient access to ports and carrying handles, as well as a highly-optimized thermal management system. It’s not only ideal for gamers and VR enthusiasts, it’s the platform of choice for anyone that wants to configure elite performance.

If you are not in the market for a massive powerhouse of a gaming PC, then the Alienware Aurora is something for you to look at. The Alienware Aurora is a mid-tower desktop with full-scale power and performance. Despite a smaller footprint than the previous Aurora, it boasts even more dedicated graphics and overclocking potential, including the latest generation NVIDIA GeForce cards, for 4k gaming or even up to 12k gaming as a dual-graphics capable desktop. Performance improvements also include the latest Intel CPUs, available with liquid cooling, and overclockable memory available with Kingston Fury X running at a blistering 2400 MHz.

The Aurora’s innovation also includes Alienware’s first chassis with tool-less access for easy swapping of GPUs and as many as 3 of the 5 potential storage drives. These and other innovations join the solid lineup of Alienware software including custom lighting with AlienFX and total control with Alienware Command Center. Whether gaming at insanely high resolutions or experiencing optimized VR experiences, the new Aurora is the latest in a long line of leading engineering and design innovation specifically tailored for gamers.

Of course, all those solutions are for when you are at home, not really something you can take with you on the go, in times when you need to game on the go, you need look no further than the Alienware 13 OLED notebook.

The Alienware 13 is the world’s first gaming notebook to have a all new OLED display, with technology designed in partnership with Samsung. More consumers are embracing OLED graphics in televisions and smartphones, with self-lighting pixels that can switch off completely to achieve perfect black for significantly higher contrast. How much higher?

The Alienware 13 OLED’s touchscreen display offers an astronomical contrast ratio of 100,000:1, also delivering better color saturation. With the fastest response time on a notebook, typically 1ms, gamers get a display performance experience never before possible on an LCD. Compatibility with the Alienware Graphics Amplifier allows for boosted graphics performance now, or in the future, and an even better experience with this stunning display.

To learn about all the configurations and specs of all these machines and to even order one, be sure to check out the Alienware site.

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